The perfume, named “Where My Heart Beats,” developed by Coty for Gucci’s The Alchemist’s Garden Collection, features the scent of peony and violet flowers, a far cry from the original industrial emissions.
LanzaTech utilizes a specific bacteria, Clostridium autoethanogenum, which thrives by absorbing carbon monoxide gas and converting it into ethanol (pure alcohol). With three major facilities in operation and additional demonstration sites and facilities planned to open this year, LanzaTech collaborates with various global partners to produce carbon-capturing ethanol on an industrial scale.
“These bacteria selectively absorb and capture carbon molecules present in emissions and pollutants, transforming them into ethanol,” explained Holmgren. “Molecules that were once pollutants are now regenerated into useful molecules that can be incorporated into various value chains, such as conversion into polyester or aviation fuel.”
This is a timely shift, as the fashion industry is responsible for approximately 10% of the enormous greenhouse gas emissions.